For profitable owners who plan to sell in the next five years. Your first call shouldn't be to a broker. By the time one is at the table, your valuation is mostly set. The Exiter Club™ is the firm you work with first, to raise what your business is worth and make it run without you, so you reach the market from a position of strength.
Built for founders of profitable US and Canadian businesses planning an exit within the next five years.
You've built something real. Revenue is strong, the team is in place, and by every external measure you've won. But if the business can't run without you, a buyer isn't looking at an asset. They're looking at a job with you in the middle of it, and most of them walk away.
That's the problem The Exiter Club™ exists to fix. Our six specialist advisors use The XOS Method™ to move you out of daily operations one stage at a time, until the business runs, and sells, without you.
Founders of profitable businesses in the US and Canada who plan to exit within the next five years. Profitability is the gate. There's no revenue minimum.
By the time most founders sit down with an M&A advisor or a broker, the value of the business is already set. There's little left to do but take it to market.
The Exiter Club™ works in the years before that conversation, when there is still time to fix what buyers discount and build what they pay for. Two ways this ends well: your company becomes something worth buying, or it becomes something that runs without you. You decide which. We prepare you for either.
M&A experts report that buyers discount owner-dependent businesses by 30 to 50 percent. When the owner is critical to daily operations, the business is worth far less without them. The fix is a two-step exit.
Over 12 to 18 months, we use The XOS Method™ to move you out of daily operations and close the gap buyers discount. This is the work almost no one does before going to market.
When your business is ready, you choose who takes it to market. We have trusted investment banking relationships if you need them, and if you came to us through your own advisor, banker, or broker, that relationship stays yours. You reach buyers from a position of strength, not urgency.
Reach owner-independence and decide to keep the business? That's a win too. It's Exit Without Exiting™, Stage 6 of the method, with the sale as Stage 7.
Exit preparation touches every part of a business at once, so no single advisor is enough. The Exiter Club™ is built around a team of six, each a specialist in one discipline of a well-run exit. They work alongside the professionals you already trust, with a single shared lens: how to prepare your business, and you, for the exit you want.
Creator of The XOS Method™ and author of Exit Without Exiting™. Leads your exit strategy, runs your engagement, and works with you on the operational moves that make the business independent of you.
Founder of Clear Profit 365 and 20+ years as a CFO for growth-stage companies. Gets your financials clean, clear, and buyer-ready, and builds the profit visibility a transaction demands.
Founding Principal of Madfarm Advisors. Establishes your baseline valuation, tracks what moves it, and leads the transaction conversation when your business is ready for market.
Business, tax, and estates attorney with an LL.M. in Taxation. Finds the legal and structural issues that kill deals, and gets your house in order before a buyer's counsel does.
CEO of Counterflow, who co-founded and exited Overflow Coffee Bar. Plans the personal side of the exit, so the money the business becomes funds the life you're exiting into.
Speaker, mentor, and human potential expert. Works on the founder, not the business: identity, fear, and the psychology of letting go, which is where most exits actually stall.
The Exiter Operating System is a progressive, stage-based framework that makes a business genuinely exit-ready: worth buying, and able to run without its owner. Those two aren't at odds. The same work that prepares a company to sell is the work that frees you from it, whether you ever sell or not. Each stage builds on the last, drawn from the exact sequence our founder used to escape a business he'd built into a trap he couldn't sell.
Explore the Full Framework
This is what sets The Exiter Club™ apart from a broker, a course, a mastermind, or a coaching group. You get a team of advisors guiding the work, and a private club of founders going through it right alongside you, meeting often to learn, hold each other accountable, and trade what actually works. The "Club" in the name is deliberate. Every client of the firm becomes a member of The Exiter Club.
One-on-one guidance from specialists who prepare your business the way a buyer will judge it.
A private community of founders on the same path, meeting often to learn from each other and keep each other moving.
"Most small business owners don't have an exit strategy. They are the exit strategy. The day they step away, the business closes with them. An entrepreneur builds something different: an asset that works without them."
Straight from founders doing the work inside their companies.
I started thinking like a builder, not just a doer. I raised up leaders inside my companies and created space to actually enjoy what I was building.
With your help, we finally got ourselves out of hero mode, stopped wearing the cape, and now we have three offers to buy our business so we can finally retire and spend our time with our kids and grandkids like we want to.
The most valuable thing about The Exiter Club is that just one idea can change everything. Being around the right group of people is crucial.
Our founder's first company was profitable, growing, and completely dependent on him. When he went to sell, he learned it was unsellable. Over the next 18 months he systematized his own removal from operations, and that sequence became The XOS Method™. The Exiter Club™ exists so other founders can skip the trap entirely, with a full team behind them instead of doing it alone.
No forms, no fees, and nothing to prepare. The first step is a call with Jason about your business, and you leave with something useful whether we end up working together or not.
Grab a time that works. It's a working conversation with Jason about where your business is and where it's stuck.
You and Jason look at the business the way a buyer would: what they'd flag, and what to fix first. You walk away with advice you can use the next day, whether or not you join.
If the firm fits, you get an invitation and the path forward. If it doesn't, Jason tells you that too, and points you at a better next step. No pressure either way.
Every strong exit starts years before the sale. The Exiter Club™ helps you use that time well. Apply now, and find out where you stand.
Built for founders of profitable US and Canadian businesses planning an exit within the next five years.