How It Works

One Path. Four Steps.

Working with the firm follows a clear sequence. You start with a diagnostic, decide how far to go, and move through a structured engagement that makes your business run without you. Here's exactly what each step is, and what happens in it.

The Engagement Model

From Diagnostic to Finish Line

You don't commit to everything up front. Each step earns the next, and you decide how far to go based on what you learn.

01

The Application Call

Your first step, and it costs nothing. A working conversation with Jason about where your business is, where it's stuck, and whether the firm fits. You leave with something useful either way.

02

Baseline Valuation

An optional next step. A formal read on what your business is worth today and what's suppressing the number. Terms are discussed on your application call.

03

The Engagement

A 12-month minimum advisory retainer: six Kickstart Consultations, your personalized Exiter Plan, twice-monthly meetings, weekly office hours, full advisory-team access, membership in The Exiter Club community, and live workshops. Engagement terms are discussed after your diagnostic, so the recommendation fits your business.

04

The Finish Line

Owner independence. From there you keep the business and the freedom (that's Exit Without Exiting™), or go to market at full value. When your business is ready, you choose who takes it to market. We have trusted investment banking relationships if you need them, and if you came to us through your own advisor, banker, or broker, that relationship stays yours.


Fit

Who This Is For, and Who It Isn't

The work only pays off for a specific kind of owner. Here's how to tell whether that's you.

This is for you if

You're Ready to Do the Work

  • You own a profitable business in the US or Canada.
  • You plan to exit within the next five years, whether that's a sale or stepping back from operations.
  • The business still depends on you, and you know that's the problem to solve.
  • You want a team preparing the business the way a buyer will judge it, not just advice you file away.
This isn't for you if

The Timing Isn't Right Yet

  • You're running a startup or a pre-revenue business.
  • The business isn't profitable yet.
  • You're looking for motivation rather than execution.

Client to Member

You Engage a Firm. You Join a Club.

The name isn't decoration. When you begin the engagement, you're not just hiring advisors. You're stepping into a room of founders doing the same work, at the same time, with the same team behind them.

Every client of the firm becomes a member of The Exiter Club.

That's the twice-monthly meetings, the weekly office hours, the live workshops, and the peers who keep you moving. The firm prepares your business. The community keeps you in the work until it's done.

Take the Next Step

Start with step one.

The whole path begins with a conversation. Apply now and walk your business through with Jason.

Built for founders of profitable US and Canadian businesses planning an exit within the next five years.